Sherwin Currid Announces the Acquisition of Pennywise Accounting
Sherwin Currid is pleased to announce the successful acquisition of Pennywise Accounting, completed at the beginning of this month.
This marks the third acquisition undertaken by our firm and represents another major step in the continued development and growth of Sherwin Currid. As an established accountancy firm offering a range of accounting and tax services, we remain focused on delivering consistent, high-quality service while supporting a growing and diverse client base.
Based in Guildford and acting for businesses and individuals across the South East and throughout the UK, we are committed to providing clear, practical advice and support tailored to each client’s circumstances. Our team combines strong technical expertise with an emphasis on developing a professional relationship that you can trust.
A Warm Welcome to Pennywise Accounting Clients
We would like to extend a very warm welcome to all clients joining us from Pennywise Accounting.
We recognise that moving to a new accountant can feel like a significant step. Please be assured that we are fully committed to making this transition smooth, structured, and straightforward. Having successfully integrated two previous acquisitions, we have developed a clear, client-focused transition process designed to ensure continuity of service and minimal disruption.
At Sherwin Currid, every client is assigned a dedicated accountant who serves as their main point of contact, ensuring all our clients receive a responsive, personal service. Pennywise clients will benefit from this same, personal relationship, with a dedicated accountant who will take the time to understand their affairs and is readily available to assist with queries and ongoing support.
In addition, your dedicated accountant is supported by the wider Sherwin Currid team for when specialist technical input or additional expertise is required. Our approach provides the reassurance of expert professional support while maintaining the simplicity of a single, approachable contact.
We look forward to working closely with you and supporting your accounting, tax, and business advisory needs in the years ahead.
A Word from our Director
Commenting on the acquisition, Max Sherwin, Director at Sherwin Currid, said:
“We are pleased to welcome the clients of Pennywise Accounting to Sherwin Currid. We understand that any change in professional adviser can feel significant, and our priority is to ensure a smooth, seamless transition with clear communication and continued personal support."
"Completing our third acquisition reflects the steady, sustainable growth of our firm. As we continue to evolve, our focus remains unchanged: delivering proactive advice, exceptional service and building long-term relationships based on trust.”
Comprehensive Accounting and Tax Services
Sherwin Currid provides a full range of accounting and tax services to businesses, company directors, sole traders, and individual taxpayers.
Our services include:
- Annual accounts preparation
- Personal tax returns and planning
- Corporation tax compliance and planning
- VAT returns and bookkeeping
- Payroll and CIS services
- Management accounts and financial reporting
- Business advisory and strategic planning
- Tax-efficient remuneration planning
With our team of highly experienced accountants and tax advisers, we are equipped to manage complex tax matters alongside routine compliance obligations. Whether advising on corporate structures, tax planning strategies, or day-to-day bookkeeping, we aim to deliver considered and clear advice on which you can rely.
Our clients range from start-ups and growing businesses to established companies and high-net-worth individuals. Regardless of size or sector, our objective remains consistent: to provide expert accounting services combined with proactive, forward-thinking advice.
Proactive Tax Planning and Ongoing Accountant Support
At Sherwin Currid, we believe your relationship with your accountant extends far beyond preparing annual accounts or filing tax returns.
We prioritise proactive tax planning, helping clients identify opportunities to improve efficiency, manage liabilities and plan confidently for the future. We collaborate with clients throughout the year to ensure they make the right decisions for themselves. Our accountants will also ensure that they have an annual tax planning meeting with each of our clients, helping to plan for the future and ensure tax efficiency.
A key element of our service is unlimited support. We understand that business owners and individuals often require advice at the drop of a hat. Direct access to your dedicated accountant ensures that guidance is available when needed, whether you have a straightforward query or a more complex financial matter.
Cloud Accounting Specialists – FreeAgent and Xero Experts
As a firm of modern, forward-facing accountants, we recognise the importance of efficient, accurate and accessible record keeping.
Our team has extensive experience working with leading cloud accounting software, such as FreeAgent and Xero. As licenced partners with these platforms, we assist clients with:
- Software implementation and migration
- Ongoing bookkeeping and accounting support
- Training for business owners and staff
- System optimisation and integration
- Real-time management reporting
Cloud accounting allows for greater collaboration, improved visibility, and more streamlined processes. That is why we have worked with cloud software from the outset and are proud to partner with a range of firms through whom we can ensure that clients have access to the best software for them.
Whether meeting clients in our local offices or supporting them remotely across the UK, our systems enable a flexible and efficient service.
A Firm Built on Professionalism and Personal Service
Each acquisition we undertake is carefully considered and aligned with our long-term vision for Sherwin Currid. Our focus remains on maintaining high standards while delivering an approachable and responsive service.
We understand that trust is fundamental in the relationship between our accountants and clients. By allocating dedicated accountants, providing proactive advice, and ensuring accessible support, we aim to build lasting professional relationships that extend well beyond annual compliance work.
Looking Ahead
The acquisition of Pennywise Accounting represents an important milestone for Sherwin Currid and allows us to support an even wider range of businesses and individuals with comprehensive accounting and tax services.
To our new clients, we very much look forward to working with you. To our existing clients and professional contacts, thank you for your continued trust and confidence.
As we continue to grow, our focus remains unchanged: delivering expert advice, exceptional service, and building long-term relationships.